Course Description

  1. Introduction to AI
    • What is AI?
    • Basic concepts and definitions of AI.
    • Types of AI: Machine learning, natural language processing, computer vision.
    • Why AI Matters for Small Businesses.
    • Overview of how AI improves efficiency and customer experience.
    • AI as a competitive advantage in small business operations.
  2. AI for Marketing and Sales
    • AI-Powered Marketing Tools
    • Using chatbots for customer interaction and lead generation.
    • Predictive analytics for more effective marketing campaigns.
    • Personalization through AI in email marketing and ad targeting.
    • Case Studies.
    • Examples of how small businesses successfully use AI in marketing and sales.
  3. AI for Customer Service
    • Chatbots and Virtual Assistants.
    • Setting up AI chatbots for automating customer support and improving response times.
    • AI for Social Listening and Reputation Management.
    • Using AI to monitor brand mentions and track customer sentiment.
  4. AI for Operations and Productivity (15 minutes)
    • AI-Powered Productivity Tools.
    • Task automation tools (e.g., Zapier, Scheduling).
    • AI scheduling assistants (e.g., Clara, x.ai) for managing appointments and meetings.
    • AI in Inventory Management and Forecasting.
    • Optimizing stock levels and predicting demand using AI tools.
  5. AI for Financial Management
    • AI in Accounting and Invoicing.
    • Automating financial processes with AI-powered platforms (e.g., QuickBooks, Xero).
    • AI for Fraud Detection and Risk Management.
    • Tools for enhancing financial security and detecting anomalies in transactions.
  6. Ethical Considerations and AI Adoption Strategies
    • Ethical Use of AI.
    • Avoiding bias in AI and ensuring ethical implementation.
    • Data privacy and security considerations when using AI.
    • Adopting AI in Your Business.
    • Identifying areas where AI can provide value.
    • Low-cost and free AI tools tailored for small businesses.
  7. Practical Workshop: Implementing AI in Your Business
    • Step-by-Step Guide to Implementing an AI Tool.
    • Practical walkthrough of setting up a chatbot or automation tool.
    • Building a Roadmap for AI Integration.
    • Planning for AI adoption and measuring success in different business areas.

Instructor(s)

Anthony David Adams

Business Coach

Anthony David Adams is an American visionary, artist, activist, entrepreneur and coach. In 1991, at the age of 10, Anthony created and internationally sold his first self-help product, a computer app named Virtual Journal. Anthony earned a BA in Psychology from Edinboro University and an MS in Urban Planning from Wisconsin. He holds a self authored US Patent, is a former World Games Invitee, was named Top 25 Bloggers in the World by TIME Magazine, and is credited with being the inspiration and founding co-host of Summit Series. As a transformational coach and creative advisor, Anthony’s clients include Google, The United Nations, BMW and his work has been featured in hundreds of outlets from The New York Times Magazine to Forbes to BusinessWeek.