Developing Your Personal Brand While Being Authentic
Understand Your Brand! Learn how to define what a personal brand is and why it is crucial for professional and business success.
COURSE DESCRIPTION
- Understand Personal Branding: Define what a personal brand is and why it is crucial for professional and business success.
- Integrate Authenticity: Learn how to develop a personal brand that aligns with your authentic self.
- Recognize Implicit Bias: Identify and address implicit biases and understand their impact on personal and professional perceptions.
- Develop Key Messages: Craft and communicate key messages that resonate with your target audience and reinforce your personal brand.
- Conduct a Gap Analysis: Perform a gap analysis to understand the difference between self-perception and how others perceive you.
- Leverage Digital Marketing: Utilize digital marketing strategies to enhance and promote your personal brand.
- Identify and Communicate Value: Determine and articulate the unique value you bring to potential customers and stakeholders.
- Align Passions with Branding: Discover and integrate your passions and interests into your personal brand to drive engagement and loyalty.
- Create a Communication Plan: Develop a strategic communication plan to effectively convey your personal brand to various audiences.
- Enhance Business Opportunities: Apply personal branding techniques to create new business opportunities and enhance existing ones.
INSTRUCTOR
Mark Lee
President & CEO, The LEE Group (TLG), MI LLC
Mark S. Lee is President & CEO, The LEE Group (TLG), MI LLC, an independent integrated marketing consulting firm focused on providing marketing, branding and communication solutions to clients. Additionally, TLG provides training & development to organizations in the areas of branding, re-branding and communications and has advised on how to effectively implement in an integrated fashion. TLG also offers professional development opportunities, including Executive Coaching, to those looking to elevate their careers.
Throughout his distinguished career, Lee has held marketing leadership positions locally, regionally and nationally where he was responsible for leading the strategic, marketing, communication and other-related areas focused on business strategy and growth. He has worked for such blue-chip organizations including AAA, Pepsico, Blue Cross Blue Shield of Florida, et. al. Additionally, Lee was the Detroit Lead Instructor for the Emerging Leaders (formerly, e200), an initiative focused on business growth and developing entrepreneurial CEOs. Under Lee’s three-year tenure, Detroit became the #1 program in the country.
His column turned blog, “Small Talk with Mark S. Lee”, appeared in the Michigan Chronicle for three years and now appears via blog for Crain’s Detroit Business. It provides tips to businesses who are interested in growing their business and to individuals who aspire to become entrepreneurs. Lee also hosted a weekly radio show, “Small Talk with Mark S. Lee”, on Detroit’s WXYT 1270, “The Weekly Wrap Up with Mark S. Lee“, and “In the Conference Room with Mark S. Lee“, which is offered across various social media channels, including YouTube.
Mr. Lee also contributes to, “Strictly Business”, a segment which features topics focused on addressing issues and opportunities relevant to the business community, locally, regionally and nationally. It’s streamed weekly Mondays, 7:15 a.m. ET, on CBS News Detroit, and airs simultaneously on Detroit 50 (WKBD), in Detroit.
In addition to being a noted public speaker, he’s also an adjunct professor, Marketing, at Eastern Michigan University, Madonna University and Northwood University and has been invited to speak as guest lecturer at Boston University and the University of North Florida (UNF). Additionally, Lee was an adjunct professor of Marketing & Management, at Walsh College, in Troy, Michigan. Lee is also the past Detroit instructor for Interise’s Emerging Leader’s Program (formerly, e200)–an initiative focused on assisting entrepreneurs focused on growth.
Throughout his career, Mr. Lee has received numerous awards, been the focus of many articles and has been invited to speak on various Marketing and Branding topics across the country, including recently being named a Comcast Newsmaker. Lee also contributes on WXYZ, Channel 7’s (ABC affiliate in Detroit) “Spotlight on the News” and has been interviewed for Detroit’s Channel 56’s (PBS) “American Black Journal“, “Michigan Matters” (CBS, Detroit) and on Fox 2, in Detroit. Lee is also currently the creator and host of “EMU Today”, a general affairs program focused on Eastern Michigan University. Additionally, he has provided his perspective on local radio in New York City.
He holds a Master’s degree (MBA) in Marketing from the Kellogg Graduate School of Management (KGSM) at Northwestern University and a Bachelor of Business Administration (BBA) from Eastern Michigan University.
Throughout his distinguished career, Lee has held marketing leadership positions locally, regionally and nationally where he was responsible for leading the strategic, marketing, communication and other-related areas focused on business strategy and growth. He has worked for such blue-chip organizations including AAA, Pepsico, Blue Cross Blue Shield of Florida, et. al. Additionally, Lee was the Detroit Lead Instructor for the Emerging Leaders (formerly, e200), an initiative focused on business growth and developing entrepreneurial CEOs. Under Lee’s three-year tenure, Detroit became the #1 program in the country.
His column turned blog, “Small Talk with Mark S. Lee”, appeared in the Michigan Chronicle for three years and now appears via blog for Crain’s Detroit Business. It provides tips to businesses who are interested in growing their business and to individuals who aspire to become entrepreneurs. Lee also hosted a weekly radio show, “Small Talk with Mark S. Lee”, on Detroit’s WXYT 1270, “The Weekly Wrap Up with Mark S. Lee“, and “In the Conference Room with Mark S. Lee“, which is offered across various social media channels, including YouTube.
Mr. Lee also contributes to, “Strictly Business”, a segment which features topics focused on addressing issues and opportunities relevant to the business community, locally, regionally and nationally. It’s streamed weekly Mondays, 7:15 a.m. ET, on CBS News Detroit, and airs simultaneously on Detroit 50 (WKBD), in Detroit.
In addition to being a noted public speaker, he’s also an adjunct professor, Marketing, at Eastern Michigan University, Madonna University and Northwood University and has been invited to speak as guest lecturer at Boston University and the University of North Florida (UNF). Additionally, Lee was an adjunct professor of Marketing & Management, at Walsh College, in Troy, Michigan. Lee is also the past Detroit instructor for Interise’s Emerging Leader’s Program (formerly, e200)–an initiative focused on assisting entrepreneurs focused on growth.
Throughout his career, Mr. Lee has received numerous awards, been the focus of many articles and has been invited to speak on various Marketing and Branding topics across the country, including recently being named a Comcast Newsmaker. Lee also contributes on WXYZ, Channel 7’s (ABC affiliate in Detroit) “Spotlight on the News” and has been interviewed for Detroit’s Channel 56’s (PBS) “American Black Journal“, “Michigan Matters” (CBS, Detroit) and on Fox 2, in Detroit. Lee is also currently the creator and host of “EMU Today”, a general affairs program focused on Eastern Michigan University. Additionally, he has provided his perspective on local radio in New York City.
He holds a Master’s degree (MBA) in Marketing from the Kellogg Graduate School of Management (KGSM) at Northwestern University and a Bachelor of Business Administration (BBA) from Eastern Michigan University.